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Vice President of Marketing, Interactive Division

CA - Irvine

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Opportunity Snapshot

You'll be a pivotal member of the "ground floor" team launching the new and highly energetic Interactive Division of one of the nation's largest media companies. In fact, if you're a good fit for this dynamic team, you won't be satisfied with merely "launching" -- you'll look forward to unleashing the Division on the interactive market. In addition to sharing in the challenge and satisfaction of helping transform what is currently a newspaper and broadcast company into an interactive media powerhouse, you'll be in a position to take advantage of the "upward draft" of opportunity created by that transformation.

Acting as the thought leader for online product development for the Division, you'll build and manage a highly effective marketing team and program with two main objectives: (1) to market Freedom Communication's websites and drive traffic and sales, and (2) to market our products and services to our advertising customers. We're looking for a professional with at least ten years of marketing experience, including at least five years in online marketing, and demonstrated strategic and tactical skills. You'll also need a proven ability to leverage your research and analytical skills in order to create demand and generate revenues.

While you might not recognize the Freedom Communications name, the interactive world soon will -- and you'll help make that happen. We are the 14th largest media company in the nation, comprised of newspapers, broadcast television stations, and interactive media businesses. We publish 28 daily and 37 weekly newspapers, with a combined daily circulation of more than 1.2 million subscribers. Our eight-station broadcast division includes five CBS and three ABC network affiliates.

What Else You'll Bring to the Table

In addition to the qualifications outlined above, you'll need:

A bachelor's degree; MBA preferred
Successful and well-rounded experience in Interactive marketing; publishing experience is a plus
The ability to balance multiple competing priorities and maintain current profitability while establishing a foundation for future growth
Experience in public relations, marketing, direct marketing, SEO, SEM, and other Interactive marketing areas
Excellent organizational, written and interpersonal communications skills
An entrepreneurial attitude and a proactive business style

What's in It for You

High visibility -- this division is one of FCI's major corporate initiatives for the next few years, and the Board of Directors and CEO will follow your successes with interest.

The "best of two worlds" -- you'll enjoy the entrepreneurial vigor of a true start-up atmosphere, but also the stability and resources of $1B Freedom Communications.

Career growth -- "growth" is the operative word here; not only will the position itself grow under your leadership, but also the Division will grow, both organically and via acquisition. Your success in this role could set you up to pursue a number of opportunities throughout Freedom Communications.

Excellent compensation -- in addition to a competitive base and generous incentive plan, we offer a comprehensive benefits package including all that you would expect as well as a few features that might pleasantly surprise you.

Shaping a New Interactive Division

We anticipate tremendous success in this new venture (a significant revenue stream already is flowing from online activities) and you'll contribute to strategies that will change the way Freedom attracts and understands consumers. This Division will act as a centralized resource for all of our business units as well as leading corporate-wide initiatives.

Overall the business units are eager for the support and tools the Division will provide. At the same time, everyone in the Division will be a change agent, and you'll need to motivate and influence others to align with the overall vision as well as your own strategies and tactics. Entering the interactive market at this point in time means we won't make the mistakes that others have, but it also will challenge you to create strategies and processes that will distinguish us from our competition.

More About Your Role

Reporting to the Division President, you'll serve as a key member of the executive team that sets the division's strategic direction. You and your team will assume ownership of all online marketing efforts, including marketing strategy to increase online sales and traffic, online advertising, merchandising, product marketing, marketing communications, market research, and sales collateral.

You will have the opportunity to select and mentor your team. You and your team's objectives will include:

Ensuring we achieve traffic growth targets.
Building and maintaining relationships with online partners and resources such as Yahoo!, Google, and MSN.
Driving consumer research and analysis to increase sales and improve customers' experience.
Managing SEO, SEM, affiliate, email, and search engine marketing programs and campaigns.
Executing Freedom's Interactive marketing strategy, including search engine optimization, keyword marketing, cross promotion, advertising, offline event management, and more.
Working with all Freedom business units to ensure that each website is capturing its most efficient traffic numbers.
Working with content personnel to ensure that Freedom's content products are the best in the industry.

You can expect to travel nationally up to 20% of the time in this role.

Keys to Success

In order to be an outstanding VP of Marketing, you will:

Take a proactive, life-long-learner approach to maintaining your industry and product knowledge.
Leverage the tactical skills to execute on our vision and achieve your goals.
Demonstrate a high degree of self-motivation, holding yourself to high standards.
Bring excellent organizational skills, including follow up as well as time and resource management abilities.
Possess exceptional leadership abilities, including initiative, a willingness to mentor others, and a strong teamwork orientation.
Be a self-assessor, understanding what makes you good at what you do, and constantly taking steps to build on strengths and improve on weaknesses.

If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!

Who We Are

Freedom Communications, Inc (FCI) was officially established in 1950 but our roots reach back to 1935, when Publisher R.C. Hoiles acquired the Santa Ana Register, the first of many media businesses that would make up FCI. Today we are a privately owned diversified media company with an employee base of over 7,000.

Freedom Communications is in the midst of an exciting period of growth and transformation. We continue to innovate by looking for new business opportunities through a mix of acquisitions and internal growth, developing our Interactive business, and pushing the envelope in online, on-air, and print media delivery.